A. Fassano & Company - Exhibit Sales and Management

Review our Systems

Trust men, and they will be true to you; treat them greatly, and they will show themselves great.
                            Ralph Waldo Emerson
American Essayist, 1841


…Essential Tools for Exceptional Results!

 

Our systems enhance creativity and allow us to manage projects with proficiency. Our electronic programs are designed to promote optimum productivity while enabling us to track and report our progress every step of the way.

 

Researching & Resourcing Your Market

 

Researching your industry is the keystone of our success. Identifying the resources of information unique to your needs, evaluating the relevancy of each and in turn, harvesting the potential from all is the first step in building your marketing campaigns, forecasting your sales expectations, as well as making initial contact. We subscribe to electronic and print publications and journals specific to your industry. Products pipelines are monitored. Market analysis is continually reviewed. Competitive meetings are attended to identify emerging, as well as expanding companies. Our sales team is educated to converse with your clients in the language unique to your industry and market.

 

Prospecting Your Marketplace

 

We build our own prospect lists rather than relying on outdated information purchased through list brokers. Our resources are unlimited. Our program applications access over 10 million U.S. businesses, as well as providing the latest news on developing businesses worldwide. Qualifying these prospects through telemarketing, direct mail and electronic campaigns allow us to target market segments to maximize results and increase sales.

 

Marketing Your Message

 

Getting your message into the hands of the right prospects builds a successful pool of new clients from which to draw annually. Combining our skill at prospecting new leads with our expertise at delivering consistent, concise information over time increases the impact of your brand across all levels of management.

Direct mail is used to keep your database current with your client's latest phyiscal presence. Telemarketing remains the strongest link for developing and maintaining a working relationship with your prospects, as well as keeping a handle on the movements of your key contacts within their organizations.

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